Based in Canton, MA · Serving New England

The phone rang while you were on a job. Who got the work?

We build your website, keep it running, and set up an AI front desk that answers every call 24/7, asks your questions, and books the job on your calendar. Built for electricians, plumbers, HVAC techs, roofers and contractors.

Free, no obligation. Everything happens by email. No sales calls.

  • Electricians
  • Plumbers
  • HVAC
  • Roofers
  • General contractors
  • Remodelers
  • Landscapers
  • Painters
  • Masonry & chimney
  • Garage doors
  • Septic
  • Tree care

The missed-call problem

You're great at the work. The phone is where jobs slip away.

When a pipe bursts or the heat quits, homeowners call the first company they find. If nobody answers, they usually don't wait. They call the next name on Google.

97% vs 66%

Home-service owners thought they answered 97% of calls. When the calls were checked, they had answered 66%.

Service Direct, 2019 Home Service Call Performance Report. Source
27%

of calls to home services businesses go unanswered.

Invoca, 2024. Source
<3%

of callers sent to voicemail actually leave a message.

Invoca platform data, 2024. Source

How calls get handled today, and the fix

Voicemail

Most callers hang up and dial the next company.

Your cell, on the job

You stop mid-job, or you call back an hour later and they've already hired someone.

Answering service

Takes a message, can't book, and charges by the minute.

New England Front Desk

Answers right away, asks your questions, books the job, and sends you the details.

How it works

Three steps, all by email

No sales calls, no meetings to schedule. You can do it between jobs.

  1. Request your free sample site

    Fill out the short form below. Tell us your trade, your towns, and how calls come in now.

    About 2 minutes
  2. Review your sample and plan

    We email you a private preview of your new homepage, a plain-English plan, and a price. Ask anything by reply.

    Usually within 1 business day
  3. Approve, and we launch

    Sign and pay online. We build the site, set up your AI front desk, and keep everything running every month.

    Site live in 7 to 14 business days

One local team, three services

Everything that turns a search into a booked job

Most contractors piece this together from three vendors. We set up all three, connect them, and run them for you.

A website that gets calls

Custom-built, fast on phones, and written in your words, not a template with your logo dropped in.

  • Service pages and town pages, so you show up in local searches
  • Clear "book" and "get a quote" buttons on every page
  • Fast on phones: light pages, compressed images, no bloat
  • Built-in SEO basics: titles, schema, sitemap, Search Console

Monthly website care

Your site stays up, secure and current. When something changes, email us and we update it.

  • Hosting, SSL, backups and security included
  • Small edits each month (hours, photos, prices, new services), done within 2 business days
  • Uptime monitoring, so problems get caught early
  • One email address for everything. No tickets, no hold music.

AI phone agent, 24/7

An AI assistant that answers your incoming calls the way you would, every time, including nights and weekends.

  • Asks your questions: issue, address, urgency
  • Books straight onto your calendar (Pro and Premium)
  • Flags emergencies and transfers them to your cell
  • Sends you a text or email summary after every call
no heatburst pipesparkingroof leakgas smell

Sample work

Every trade gets its own look

These sample designs are for made-up businesses. They show the range we build. Yours is designed around your real trade, towns and services.

Voltwick Electric

  • Electrician
  • Modern tech
  • MetroWest

Dark, tech-forward look with a bento service grid, a lime accent and a demo quote picker.

Fictional business · sample design

Desktop view of the Voltwick Electric sample homepage (fictional business)
Mobile view of the Voltwick Electric sample homepage (fictional business)

Simple bundles

Website, care and AI phone agent in one monthly plan

A one-time setup fee to build it, then one monthly price to run it. No ad spend required.

Starter

Get found

$249/mo

+ $1,200 one-time setup

Site live in 7 business daysAI phone agent live a few days after
  • Custom website, up to 5 pages, with your name and logo
  • Hosting, SSL and backups
  • 2 small edits per month
  • AI agent for after-hours and overflow calls: takes the details and texts or emails you
  • 200 AI minutes per month
Start with a free sample

Premium

Run it for me

$749/mo

+ $3,900 one-time setup

Site live in 14 business daysAI phone agent live a few days after
  • Everything in Pro, plus:
  • Up to 20 pages, with a project gallery
  • A new blog or project post every month
  • Unlimited small edits (fair use)
  • English and Spanish call answering, custom call flows
  • Job-software sync (Jobber, Housecall Pro, ServiceTitan) where an integration exists
  • 1,000 AI minutes per month
Start with a free sample
  • Bundles have a 6-month minimum, then go month to month with 30 days' notice. Monthly billing starts at launch.
  • Setup is paid 50% when you sign and 50% at launch.
  • Turnaround is in business days, counted from when we have your deposit, signed agreement and intake form. Delays on your side (content, approvals, access) pause the clock.
  • One revision round is included, done within 2 business days of your feedback.
  • Extra AI minutes are $0.25 each ($0.20 on Premium).
  • You own your domain, your content and your site files.

Other services

Need just one piece? Same team, fixed prices, no sales calls.

Website only

One-time build. No minimum term.

Site 5
$1,800
Up to 5 pages · ready in 7 business days
Site 10
$2,900
Up to 10 pages, with service and town pages · 10 business days
Care
$79/mo
Optional: hosting, SSL, backups, uptime monitoring, 1 small edit/mo
Care Plus
$149/mo
Optional: 3 small edits/mo, 1 Google Business Profile post/mo, monthly report

Care plans cancel anytime. Edits are done within 2 business days.

Fix & refresh

For a site you already have that's slow, broken on phones or hard to find.

Quick Fix
$395
Up to 3 specific problems fixed · 2 business days
Tune-Up
$895
Speed, titles, schema and Google profile link-up, up to 10 pages · 5 business days
Full Refresh
$1,750
New design on a fast setup, keeping your content and page addresses · 10 business days

Your fix fee is credited toward a bundle if you sign within 30 days.

AI phone agent alone

Works with the website you have now. Inbound calls only.

Answer
$400 + $199/mo
300 minutes · after-hours and overflow, takes messages, sends a booking link · live in 3 business days
Answer & Book
$600 + $299/mo
600 minutes · 24/7 calendar booking, emergency transfer, missed-call text-back · live in 5 business days

Setup covers writing and testing the call flow for your trade.

Questions

Straight answers

Do I have to get on a sales call?

No. Everything happens by email and online: the form, your free sample, the proposal, the e-signed agreement and the invoice. If you'd rather talk, just say so in an email.

What exactly is the "free sample site"?

A private preview of what your new homepage could look like, built from your answers and your public business info. We email you the link. It's free, and you don't have to buy anything.

How fast can I be up and running?

All times are in business days, counted from the day we have your deposit, your signed agreement and your completed intake form:

  • Bundles: your site is live in 7 days (Starter), 10 days (Pro) or 14 days (Premium). The AI phone agent goes live a few days after the site.
  • Website only: 7 days (up to 5 pages) or 10 days (up to 10 pages).
  • AI phone agent alone: 3 days (Answer) or 5 days (Answer & Book).
  • Fixes: Quick Fix 2 days, Tune-Up 5 days, Full Refresh 10 days.

One round of revisions is included, done within 2 business days of your feedback. If we're waiting on you for content, approvals or access, the clock pauses until we have it.

What if I need changes after launch?

Email us. On a bundle or care plan, small edits (hours, photos, prices, a new service) are done within 2 business days. Starter includes 2 a month, Pro 5, Premium unlimited (fair use), Care 1 and Care Plus 3.

Can I buy just a website, or just the phone agent?

Yes. A website on its own is $1,800 (up to 5 pages) or $2,900 (up to 10 pages), with optional care at $79 or $149 a month. The AI phone agent on its own is $400 setup + $199/mo (Answer) or $600 setup + $299/mo (Answer & Book), and it works with the website you already have.

I already have a website. Can you fix it instead?

Yes. Quick Fix ($395) handles up to 3 specific problems. Tune-Up ($895) speeds up the site and cleans up the search basics. Full Refresh ($1,750) gives it a new design and keeps your content and page addresses. If you sign up for a bundle within 30 days, we credit what you paid for the fix. You add us as a user on your website platform; we never ask for passwords or payment details by email or chat.

Will callers know they're talking to an AI?

Yes. The greeting says it's an automated assistant and that the call may be recorded. Massachusetts requires every party's consent to record a call, so we build that in. Callers can always leave a message or, for emergencies, be transferred to you.

Can I keep my business phone number?

Yes. In most setups your number stays the same. Calls you don't pick up, or calls after hours, forward to your AI front desk. We confirm the details with your phone carrier during setup.

What happens with emergencies?

You choose the emergency words, like "no heat," "burst pipe" or "sparking." When a caller uses one, the agent transfers the call to your cell or alerts you right away, based on the rules you set.

Does it make cold calls or send marketing texts?

No. The AI agent only answers incoming calls. Missed-call text-back only replies to someone who just called you.

Why is there a 6-month minimum?

Only the bundles have one. Most of the work happens up front: building the site and setting up and testing your call flows. Six months lets that work pay off. After that it's month to month with 30 days' notice. Website only, fixes and care plans have no minimum term.

What if I go over my AI minutes?

Extra minutes are $0.25 each ($0.20 on Premium). Your monthly summary shows how many minutes you used, so there are no surprises.

Who owns the website?

You do. You own your domain, your content and your site files. If you cancel after the minimum term, we hand everything over and help move your domain.

Where do you work?

We're based in Canton, MA and work with trades all across New England: Massachusetts, Rhode Island, Connecticut, New Hampshire, Vermont and Maine. Since everything happens online, distance doesn't slow anything down.

Free, no obligation

Get your free sample site

Answer a few quick questions (about 2 minutes). We'll email you a private preview of your new homepage and a simple plan, usually within 1 business day.

  • A private sample homepage built for your trade and towns
  • A quick review of how your calls are handled now
  • A clear price, with no surprises
  • Email only. We won't call or text unless you ask.
Your business
Optional: tell us more for a better sample
Where do new customers find you?
Plan you're leaning toward

We reply by email within 1 business day. We never sell your info.